Mission of New Leaf Market Cooperative
New Leaf Market is a full-service, member-owned, cooperative grocery store featuring local, healthy and fair-priced food for the community.
The vision of New Leaf Market is sustainable food security for ourselves, our children, and future generations.
The goals of New Leaf Market are to:
I. Improve people’s health:
- A. By offering nutritious and safe food at fair prices.
- B. By providing education on healthy foods and sound agricultural and food systems.
- C. By providing high quality food from high quality sources, including local, organic, and specialty products.
- D. By supporting agricultural practices that produce food for the optimal health of consumers and producers.
II. Operate an economically sustainable enterprise that grows with the community:
- A. By fiscally responsible management of member and investor resources.
- B. By superior customer service.
III. Cultivate local and regional agricultural and food enterprises:
- A. By featuring products from local and regional agrifood businesses.
- B. By assisting the development of local agricultural and food enterprises.
IV. Contribute to the revitalization of downtown Green Bay.
- A. By increasing food accessibility to people living and working downtown.
- B. By creating good jobs.
- C. By adding to the attractions that make Green Bay a destination.
V. Sustain natural resources and the environment:
- A. By featuring products produced and distributed using sustainable, environmentally sound practices.
- B. By featuring products that support the responsible treatment of living things impacted by the food chain.
VI. Nurture community engagement and regional food security:
- A. By following the core principles of cooperative management and democratic decision-making, including the principles of inclusive excellence, fairness, transparency, and shared responsibility.
- B. By featuring products to meet diverse community food needs and preferences.
- C. By creating opportunities for vibrant community engagement through social networking, civic pride, and partnerships among individuals, organizations, governments, and businesses.
